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A Flavor of the '50s in a High-Tech Design

THE bright, wavy, blue-and-green logo of the Wachovia Corporation is ubiquitous in Manhattan these days because of the company's growing network of bank branches. Now the company, which is based in Charlotte, N.C., is in the final stages of consolidating the New York outpost of its corporate and investment banking services division in the Seagram Building at 375 Park Avenue, between 52nd and 53rd Streets.

Gabriele Stabile for The New York Times

Bill Bouchey has designed new offices in the Seagram Building for the New York outpost of the Wachovia Corporation's corporate and investment banking services division.

The company's nine floors there, to be completed next year, have been designed by Bill Bouchey, design principal of Mancini Duffy Architecture Design in New York.

The Seagram Building, a 38-story, 1958 structure designed by Ludwig Mies van der Rohe, is a designated landmark - as are parts of the interior, designed by Philip Johnson. Mr. Bouchey said that the challenge for the design team was to combine a futuristic feel of 21st-century high-tech banking with Mr. Johnson's mid-20th-century-modern look.

For Stephen Cummings, Wachovia's senior executive vice president for corporate and investment banking services, the building's prestige and its Midtown location near some of the bank's chief competitors enhanced the image it was seeking to create in the industry. "We wanted to make a strong statement about our commitment to grow this business," Mr. Cummings said, "and that we are going to be a player who is side by side and toe to toe with the leaders in this business."

Wachovia employees have been moving into the building in phases since December 2005. As of February, they occupied the second through the seventh floors; they will be moving into the ninth floor by September and the 10th floor next year. (The eighth floor is occupied by other tenants and was not available.)

The total space, formerly occupied by Vivendi, measures 176,500 square feet. There is an additional 7,500 square feet underground at the concourse level that includes the mail room and the copy center; it is roughly 80 percent occupied.

Some 660 Wachovia employees are now in the building; most came from 12 East 49th Street, one of the company's six other Manhattan offices - space that the company is keeping. Other workers moved from Wachovia offices in Baltimore. By next year, 1,200 Wachovia employees will be in the building, out of a total of 1,900 in New York City, including those at the 20 retail bank branches in Manhattan and one in the Bronx.

The footprint of the building is shaped like a dumbbell, a design that works well for a financial services group that is subject to stringent compliance regulations governing separation of different groups within the corporate and investment bank.

A crucial part of the design includes the company's three trading floors - on the second, third and fourth floors - each with room for more than 200 traders.

Each trading floor runs the length of the building, from 52nd to 53rd Street. All are linked by an open, three-story interior staircase in marble, glass and brushed stainless steel. The stairs sit in front of a wall of Wachovia waves carved in white plaster that are lit in a subtle play of company greens and blues that fade continually from one to the next over the course of the day.

In some ways, the staircase design harks back to the 1950s, representing the blend of old and new that Mr. Bouchey and Wachovia were seeking. The task, Mr. Bouchey said, was to go modern while respecting the original Johnson interior and the Mies bronze and bronzed glass exterior. Mr. Bouchey said he had to work with certain restrictions, like leaving the original landmarked terrazzo and limestone elevator bank, which Mancini Duffy restored, and not disturbing the continuous 15-foot-wide perimeter of the original Mies ceiling design, with its illuminated acrylic panels held in place by brushed aluminum frames.

The panels of the ceiling design closest to the windows had to remain to maintain a uniform appearance from the outside, he said. The original heating and cooling induction units in front of the windows also had to stay, to avoid seeing different shapes of furniture, and messy consoles, from the street. Even the adjustment of the Venetian blinds is limited to three positions.

Mr. Bouchey said he based the renovation on a plan of straight walls, floating planes and strict rectangles, leaving curves - except for Wachovia's logo, which is part of the décor - out of the equation.

"It's a Miesian building whose cues are rectangles that are derived from the curtain wall on the outside," said Mr. Bouchey, whose firm has designed interiors for the Condé Nast headquarters in Times Square and for Bloomingdale's, as well as the corporate conference center at the Time Warner Center. "We deliberately didn't introduce curves and angles."

The interior is straight lines and clean forms, from the ceiling down to the linear pattern on the brown-beige-taupe carpeting; variations of the colors are used throughout the space. The original backlit acrylic ceiling panels blend with multilevel cove ceiling configurations whose square and recessed fixtures are in keeping with the design theme.

Glass blades or partitions between the ceiling and the top of the wood veneer workstations also leave the landmarked ceiling line uninterrupted, while glass panels that extend office walls around the periphery blur the partitions for a roomier feel. "The glass blade pushes the drywall back and gives the appearance that the wall is floating," Mr. Bouchey said.

There are as many "floating" details as possible, including frameless glass doors and meeting-room partitions, some of which have the Wachovia logo applied via a high-tech film.

Throughout, workstations are of different heights, varying according to department. Most are finished in wood, although overhead bins are sometimes in white metallic lacquer to be true to the notions of transparent, translucent and floating. In the same vein, administrative counters at the entrances to various departments are in laminated white glass, while traditional wall-mounted whiteboards for writing are back-painted glass.

The furniture chosen by Mr. Bouchey is reminiscent of the time of the building's construction. Reception areas are in the same brown and beige palette but have different textural schemes. They range from cool white marble floors that contrast sharply with plush textured velveteen banquettes, to eucalyptus wood wall panels and leather-covered reception desks in shades of espresso brown, to others carpeted in plaid and furnished with taupe Barcelona chairs designed by Mies. In the public areas, low tables have glass tops.

Furniture in the "morning call" room, the scene of three-times-a-day meetings about the stock market, has a boxy, 1950s feel and is covered in taffy-colored leather. The room seats 100.

The wavy Wachovia logo maintains a subtle presence on every floor because of how it contrasts with the unbending angles of the interior design. Less subtle are the bursts of signature blue and green on walls, or emanating from L.E.D. panels in the ceiling of the elevator lobby and in some reception areas, that remind visitors of exactly whose offices these are.

"We wanted it to be clean, fresh, light and open," Mr. Cummings said.

 
 
Airport swooshes in on its new logo design

Wednesday, June 27, 2007

A design crafted by a local graphics shop was chosen Tuesday as the new logo for Grand Junction Regional Airport.

Nitro Graphics of Grand Junction beat out more than 70 other entries from around the area with its design. The Grand Junction Regional Airport Authority voted 5-0 to approve the new logo during a regular meeting at the airfield.

Authority members Roger Little and Doug Simons did not attend the meeting. The logo features a jet plane set against an outline of local mountains with the words "Grand Junction Regional Airport" below. A swoosh wraps around one end of the airport's name, something that appealed to authority member Denny Granum.

"I think it contains the logo," said Granum on the logo's swoosh that looks similar to contrails left by jet planes.

The logo's color scheme of maroon, gold and gray might be altered, authority members said. That seems to depend on how those colors blend in with new signage to be installed at the airport.

The airport is undergoing a $20 million road improvement project that calls for rebuilding and realigning Walker Field Drive, expansion of the parking lot and related work.

The airfield, formerly known as Walker Field, was renamed about six weeks ago to Grand Junction Regional Airport.

In related business, the authority also selected a new Internet domain name for the airport. The name - www.gjairport.com - should be up and running later this week, said airport manager Rex Tippetts.

 
 
Downtown Development Authority seeks new logo design

The Greeley Downtown Development Authority is looking for a new logo design and is asking everyone to try their hand at it.

The Authority is seeking two designs, one for the overall Development Authority and one for the emerging Arts and Entertainment District. The contest is open to professional and amateur designers. The prize is $100 for each of the designs.

The selected logos will be featured on a bevy of Authority materials such as flyers, posters, videos and the Web site.

Entries are due by Friday, July 13 to Mark Olson, executive director of the Development Authority.

For a full list of rules go to www.greeleydowntown.com and click on the logo contest link or call (970) 356-6775.

 
 
Wikipedia's mistakes include the logo

Wikipedia has become a bit of a whipping boy for its mistakes, and this has now been extended to the logo. It seems that two of the characters used on the globe -- "one in Japanese and one in Devanagari, the script used in Sanskrit and several modern Indian languages -- are meaningless because of minor slips," reports The New York Times.

The logo design was a competition winner from Paul Stansifer, but the errors were introduced by someone improving it.

Mr Friedland said he made the puzzle pieces more subtle -- with indentations rather than dark lines -- and used single characters rather than words, which he thought had cluttered up the design.

But in the process, Mr Friedland, who has a degree in computer science and linguistics, introduced the errors. He said he tried to pick characters that were from a wide range of languages (including Klingon in the far upper right) that looked interesting and generally represented a W sound. The Devanagari error was caused by a computer glitch, he said, which swapped the order of two parts of the character; the Japanese error was simply carelessness.

Sure, someone could fix it, but "Friedland says he lost the original computer file".

 
 
South Africa: 75 Percent Say No to 2010 Logo

Gerald Yapp

On the live poll running on the Notthe2010logo.co.za website, 75% of the voters do not like the official 2010 FIFA World Cup logo. The poll has been running since November 2006 and may give a good sample indication of what the majority of South Africans believe.

The website was created to give all South African designers an opportunity to design an unofficial logo for the 2010 World Cup. This is a response to the logo design process, which was a closed bid and only open to six design agencies.

No other sporting event captures the world's imagination like the FIFA World Cup. The next FIFA World Cup, which is in 2010, will be hosted in South Africa. It will become the 16th nation to host the tournament. The slogan for the 2010 tournament is 'Win with Africa in Africa'. The logo for the 2010 World Cup is an African map, with the stripes of the South African flag. Many designers watched in surprise when the official logo was unveiled right after the 2006 World Cup - way ahead of schedule as traditionally the logo has been unveiled only two years before the event.

Many designers feel that the logo is below standard - but instead of promoting criticism, the website invites designers to prove they could have done better through a democratic, one person one vote competition, in which the decision is left to the public to vote for their favourite logo.

Created a wave

www.notthe2010logo.co.za believes that if the design process had been far more democratic and transparent as it would have also encouraged more people to look to design, branding and advertising as a career. This would have created a wave of previously disadvantaged designers entering the industry.

The notthe2010logo.co.za competition was launched in November last year. The website was created simply as a portal for designers who felt that they were unjustly excluded from the opportunity to design an emblem or logo for the 2010 World Cup. Many designers feel that the current logo is not a good reflection of SA design and this website affords them the opportunity to submit their own creations. The website also aims to mobilise designers to begin designing the official poster and mascot so that it can be submitted to FIFA for possible consideration.

The site was inspired by the national effort behind the design of the new South African flag in which anyone could contribute a flag design. This was a brilliant PR exercise and the result was a flag that unified the country. This exercise should have been mirrored for the 2010 logo.

The website runs an official competition in which designers are encouraged to submit logo designs that the public will vote on to decide the overall winner. The competition ends on 1 September 2007, but the website will remain online long after that to give all the entrants exposure all the way until 2010.

Already won

The designers who have submitted designs so far have already won, as many people are approaching them for work. We hope that the design community will get more involved by submitting more entries and showcasing what could have been possible to the whole world.

While the aim of the website is to give African designers the opportunity to showcase their logos and will not become the official logo by any means, the winner will get some great prizes for their efforts and become recognised as creating the best unofficial logo - the winner will receive a prize booty which is to date is R11 900.00 and the designer with the most votes will take all.

Sponsors of prizes are encouraged to come forward to support the idea, and in turn get exposure on a website that has already achieved almost 300 000 visits.

ABOUT THE AUTHOR

Gerald Yapp of In-Detail Advertising and Design is the creator of the notthe2010logo.co.za website, which aims to build enthusiasm, open discussion about the official logo and the selection process itself - as well as act as future portal that will possibly contribute to elements of the 2010 FIFA World Cup. The non-profit website aims to contribute positively to the world cup in South Africa while furthering design in South Africa.